Localizethat
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AI localization with the missing context

AI knows the language.Does it know your brand?

Localizethat gives AI the context it needs to understand your brand — and how that brand should sound in every market.

Your Brand Context, the brief for this piece of content and your Market Context come together in every localization — so the result sounds like you, not like a generic translation.

Start localizing See why it’s different
A marketer reviewing localized content on her laptop

You already use AI for translation.

But are you sure it understands your brand?

Brand voice · Content type · Market knowledge

Localizethat brings that context into every localization.

Translation isn’t the hard part anymore. Context is.

Brand Context

Reusable company knowledge

  • How do we sound?
  • What terminology is ours?
  • What can we claim?
  • What should we avoid?

Content brief

Specific to this piece of content

  • Who is this for?
  • Where will it appear?
  • What should it achieve?
  • What instructions or constraints matter?

Market Context

Reusable guidance per market

  • How should this brand actually express itself here?
  • What terminology and conventions belong in this market?
  • How should the global Brand Voice be interpreted locally?

Localizethat combines all three before it localizes your content.

Same brand. Different expression.

Your brand shouldn’t become someone else in another market.

Localization isn’t about making a brand more “German”, “British” or “Austrian”. It’s about finding the locally natural expression of the same brand idea.

Brand Voice

UnderstatedWittyConfidentHuman

Campaign objective

Core idea

Northwind campaign execution for the UK market, English headline

UK — English

Money sorted. Life unscripted.

Uses compact contrast and wordplay that feels natural in English while preserving the brand’s understated confidence.

Northwind campaign execution for the German market, German headline

Germany — German

Finanzen im Griff. Der Rest darf spontan bleiben.

Reconstructs the original contrast rather than translating the English words literally. The expression changes, but the idea and Brand Voice remain intact.

Northwind campaign execution for the Austrian market, German headline

Austria — German

Finanzen im Griff. Und mehr Kopf für den Rest.

Keeps the same campaign idea and Brand Voice, but uses a slightly different locally natural expression for Austrian German.

The goal isn’t to make your brand German.
It’s to make your brand sound like itself in Germany.

And sometimes the right localization is barely different at all. Good Market Context also knows when not to change something unnecessarily.

Give Localizethat the context.

Then get to work.

Give Localizethat the context once. Add your content, choose the markets and localize with the Brand, Content and Market Context already in place.

localizethat.com — Spring campaign 2026
Localizethat project overview for Spring campaign 2026 showing source language, content and three markets
Brand context ready
3 markets selected
Ready for review
  1. 01

    Show us your brand

    Create or refine your Brand Voice and reusable Context.

  2. 02

    Add your content

    Tell Localizethat what it is, who it’s for and what it should achieve.

  3. 03

    Choose your markets

    Select the actual markets where the content needs to work.

  4. 04

    Localize

    Localizethat combines the relevant Brand, Content and Market Context automatically.

AI already knows the language.
Give it your context.

Create your Brand Voice and see what changes when AI understands more than the source text.

Start localizing Explore Localizethat